Pursuing, developing, and supporting new uses for titanium is a priority for the titanium industry. This includes help for companies that are developing new uses for titanium, by providing dependable metal supply, advanced metallurgical design and expertise, and in some cases capital support.
In the computer industry, titanium is a promising substrate for hard disk drives. Compared to aluminum, which is the primary material currently used, titanium provides significant advantages. Its non-magnetic properties prevent interference with the data storage process; its ability to withstand heat allows higher temperatures during the coating process, which improves manufacturing rates; and the purity of titanium permits closer read/write head tolerances, increasing disk capacity.